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Our team is always happy to help and specialize with all types of packaging including packaging boxes & paper bags.

Packaging Design Checklist

Packaging is an essential component of any product. It is the first thing that consumers see, and it is what they use to interact with the product. Because of this, it is important for packaging designers to create designs that are effective and appealing. A packaging design checklist can help designers ensure that their designs are complete and accurate. This checklist can include items such as artwork specifications, font selection, and label placement. By using a design checklist, packaging designers can create quality designs that meet the needs of their customers.

Setup – Adobe Illustrator #

To ensure that your final product looks good, all files should be in CMYK color mode. If you’re using Adobe Illustrator go to ‘Document Color Mode’ and select “CMKY.” For Pantone or spot colors just convert these into a series of 4 numbers which can then easily manipulated with other software on our end so they match what we need!

cmyk mode illustrator

Template & Dieline Orientation #

When you’re designing artwork for your packaging, it’s important to make sure that the text and images are facing the correct way. The last thing you want is for your customers to open up their package and see a frustratingly backwards design! To avoid this, simply print your design and testing it together. That way, you can see exactly how it will look when it’s finished. So no matter what kind of packaging you’re creating, remember: always double check the orientation of your artwork before sending it off to be printed. Your customers will thank you for it!

packaging template dieline orientation

Artwork Layout #

The person who prepares layout documents for printed products has to be aware that it isn’t enough just to create an attractive layout. It is at least as important for the document to be easy to output, easy to create plates from, and suitable for printing. A document that isn’t correctly produced can increase costs, delay production, or result in an unsatisfactory finished product.

Layers #

When creating dielines for packaging artwork, it’s important to create a new layer for your artwork and designs, and place it underneath the dieline template layer. This will ensure that your artwork is on a separate layer than the dieline template, which is critical for production.

Additionally, by keeping the dieline template layer intact, you’ll be able to easily edit or update the packaging artwork as needed. So if you’re packaging artwork needs change, simply adjusting the dieline template layer will suffice – there’s no need to delete it and start from scratch.

packaging artwork layers

Bleed #

Designers must take great care when creating packaging artwork to ensure that there are no unprinted edges. All artwork at the edges of fold lines or cut lines should ‘bleed’ over into the next panel or bleed into the empty space of the dieline. This will help to avoid any unprinted edges on the finished packaging.

In addition, all important artwork or text should be placed at least 0.125″ or 3mm from any fold lines or cut lines. This will help to ensure that the text is still readable and that the artwork is not damaged when the packaging is assembled. Finally, any artwork or graphics that extend beyond the dieline should be extended at least 0.25″ or 6mm from the edge of the dieline. This will help to prevent the artwork from being cut off when the packaging is trimmed.

the bleed of the packaging

Images in Layout #

There are two main kinds of image file: object graphics and pixel images(pixel images are recommended to be at least 300dpi). Graphics such as diagrams, news graphics, and the like are saved as object graphics, as long as you don’t want them to look painted or drawn. Logotype should be object-based and not saved as pixel-based images. This means that they are described by mathematical curves and can be rescaled without losing quality. Logotypes that are saved as pixel-based images should be transferred to curves.

image in packaging layout

Text in Layout #

No matter what the packaging design, text is always an important component. It helps to convey the message of the piece and can be used to add visual interest. When creating text for a design, it is important to keep in mind both the message you want to conveyed and the audience you are trying to reach. The font you choose should be easily readable and appropriate for the tone of the piece. The minimum font size should be 6pt, but if your desired design will include text that is smaller than that, let us know and we’ll see if it’s a feasible design.

Outlining all text or vectorizing them will ensure we don’t run into issues of missing font files for production. If you choose not to outline your text, please send us all the font files used in your design. By following these simple guidelines, you can help create a successful and cohesive packaging design.

text in packaging layout
Updated on August 5, 2022
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